Renowned stockpicker Rosemary Banyard joins me for a fascinating conversation with Julie Lavington and Ali Hall co-founders and co-CEOs of online women's fashion brand Sosandar. Julie and Ali met in 2006 working at Time Inc. They launched the successful women's high street fashion magazine Look, which had a 300 000 weekly circulation. They identified an opportunity in the online fashion market and set up Sosandar in 2016, reversing the business onto AIM a year later. They have since strongly grown revenue and have been vindicated with the brand being carried by large UK retailers, M&S, Next and John Lewis. Julie and Ali talk openly about the challenges they have faced including raising equity, working with suppliers, and becoming a PLC. They also tackle head-on the question of operating as co-CEOs and demonstrate utter conviction about their plans to become an internationally recognised household name. Julie and Ali both have a rare authenticity and a refreshing approach to teamwork and shared responsibility which sets them apart from the norm, true maverick credentials.
Julie Lavington and Ali Hall of Sosandar
Julie Lavington and Ali Hall of Sosandar
Julie Lavington and Ali Hall of Sosandar
Renowned stockpicker Rosemary Banyard joins me for a fascinating conversation with Julie Lavington and Ali Hall co-founders and co-CEOs of online women's fashion brand Sosandar. Julie and Ali met in 2006 working at Time Inc. They launched the successful women's high street fashion magazine Look, which had a 300 000 weekly circulation. They identified an opportunity in the online fashion market and set up Sosandar in 2016, reversing the business onto AIM a year later. They have since strongly grown revenue and have been vindicated with the brand being carried by large UK retailers, M&S, Next and John Lewis. Julie and Ali talk openly about the challenges they have faced including raising equity, working with suppliers, and becoming a PLC. They also tackle head-on the question of operating as co-CEOs and demonstrate utter conviction about their plans to become an internationally recognised household name. Julie and Ali both have a rare authenticity and a refreshing approach to teamwork and shared responsibility which sets them apart from the norm, true maverick credentials.