James Crawford of Naked Wines

James Crawford UK MD of Naked Wines talks about his decision to join the unprofitable business in 2014 after the relative security of Diageo. He explains why his love of wine and his love of Naked's unique business model attracted him to take the plunge. He talks about the challenges of navigating the acquisition by Majestic and then the later sale of that business which allowed Naked to focus its resources on the biggest prize, growth in North America. Gareth Evans is the Founder and Managing Director of Progressive Equity Research.
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